What is Social Networking?
Social networking is an online community of people who use web based services to communicate and share information with one another.
The 12 Major Benefits Of Social Media
1. Increased awareness of the organization
2. Increased traffic to website
3. Greater favorable perceptions of the brand
4. Able to monitor conversations about the organization
5. Able to develop targeted marketing activities
6. Better understanding of customers perceptions of their brand
7. Improved insights about their target markets
8. Identification of positive and negative comments
9. Increase in new business
10. Identification of new product or service opportunities
11. Ability to measure the frequency of the discussion about the brand
12. Early warning of potential product or service issues
Read more at http://www.jeffbullas.com/2011/02/14/12-major-benefits-of-the-social-media-revolution/